ICUBA Names Chu H. Soh President and Chief Executive Officer
Accomplished healthcare benefits executive brings extensive experience in organizational growth, self-funded benefits
Press Release Disclaimer: This is a press release distributed through the XPR Media network. It has not been independently verified by our newsroom.
Accomplished healthcare benefits executive brings extensive experience in organizational growth, self-funded benefits and mission-driven leadership.
ORLANDO, FL / ACCESS Newswire / October 1, 2026 / The Independent Colleges and Universities Benefits Association (ICUBA) board of directors announced Thursday the appointment of Chu H. Soh as president and chief executive officer, effective Oct. 15. Soh, former president of the Tim Tebow Foundation, brings more than two decades of leadership across healthcare benefits, self-funded health plans and mission-driven organizations. He steps into the role as Florida’s independent colleges, universities and private K-12 schools face rising healthcare costs and growing pressure on their operating budgets. ICUBA, a multiple employer welfare arrangement, helps ease that pressure by pooling its members’ purchasing power to reduce insurance costs, administrative fees, broker commissions and consulting fees.
Soh will lead ICUBA’s work to deliver more value to current members, develop new benefits strategies and build strategic partnerships. He will also expand ICUBA’s membership by introducing its collaborative benefits model to more of Florida’s eligible independent colleges, universities and private K-12 schools.
“We have a tremendous opportunity ahead of us to build upon the strength of our member community while positioning the organization for meaningful growth,” said Jennifer Boyd-Pugh, chair of the ICUBA board of directors. “Chu brings the combination of healthcare expertise, strategic vision, financial discipline and demonstrated ability to grow complex organizations that is essential for ICUBA’s next chapter. Our goal is not simply to respond to the rapidly changing healthcare environment, but to strengthen ICUBA as a compelling benefits partner for more schools throughout Florida. We believe Chu is the right leader to help us advance that vision.”
Soh most recently served as president of the Tim Tebow Foundation. Previously, he was chief operating officer and chief insurance officer of GuideStone Financial Resources, an enterprise serving more than 13,000 employer organizations nationwide with more than $20 billion in assets under management. His responsibilities spanned a tax-exempt, self-funded, multiemployer benefits structure, healthcare network and third-party administrator partnerships, product development, risk management and financial stewardship. As chief insurance officer, he led a health and ancillary benefits program covering more than 90,000 lives across approximately 5,000 employer organizations and carrying $500 million in annual premium, and he developed a new go-to-market strategy, established a formal broker distribution channel and launched 23 new products in one year.
Earlier, Soh spent seven years as chief operations officer of Christian Care Ministry/Medi-Share, where he helped scale the organization from approximately 20,000 to 155,000 member households while modernizing operations and member enrollment. He began his career with 21 years in the U.S. Air Force, retiring as a lieutenant colonel after progressively responsible medical operations and healthcare leadership roles. Soh holds degrees from Baylor University, the University of Florida and the U.S. Air Force Academy and resides in Jacksonville, Florida.
“Chu demonstrated a strong understanding of how to grow member-focused organizations while maintaining the financial discipline, operational excellence and trust that are essential in a benefits organization,” said Cara Wald, vice chair of the ICUBA board of directors and chair of the presidential search committee. “His experience building products, expanding participation and leading complex organizations through transformation strongly aligned with the qualities our search committee identified as critical for ICUBA’s future.”
“I have spent my career serving those who serve: service members, then pastors, and now the faculty and staff of Florida’s independent schools, colleges and universities,” Soh said. “In this new role, my job is to be a careful steward of what our members entrust to us and to ensure that more independent institutions across Florida understand the value and opportunities that come with being part of the ICUBA community.”
The appointment follows a comprehensive national search led by the ICUBA presidential search committee in partnership with CarterBaldwin Executive Search, a nationally recognized executive search firm. CarterBaldwin worked closely with the committee throughout the process to identify and evaluate an accomplished pool of candidates from across the country.
About Independent Colleges and Universities Benefits Association (ICUBA)
The Independent Colleges and Universities Benefits Association Inc. (ICUBA) is a self-funded healthcare cooperative serving Florida’s private, nonprofit colleges, universities and K-12 schools. By pooling the purchasing power of its member institutions, ICUBA avoids premium taxes and insurance carrier margins, lowers administrative costs and protects schools of every size from volatile annual rate increases. The cooperative also focuses on quality management, offering value-based medical and pharmacy benefits, access to high-quality providers and treatments, and programs that promote employee health and well-being. ICUBA operates as a multiple employer welfare arrangement regulated by the Florida Department of Financial Services. Learn more at icuba.org.
Media Contact:
Jennyfer Grundler
Public Relations
Independent Colleges and Universities Benefits Association
jennyfer@ingage.biz | 786-797-9541
SOURCE: Independent Colleges and Universities Benefits Association, Inc. (ICUBA)
View the original press release on ACCESS Newswire
Media gallery
