LaVoie Strategic Communications Group, Inc. today announced the appointment of Zina McGowan-Thomas as Director, Strategic Communications & Media, for its LaVoieGov practice. Her appointment establishes LaVoieGov’s presence in metro Washington, D.C. and supports new and expanded client engagements across Massachusetts state government, federal agencies and nonprofit organizations.

McGowan-Thomas will lead the firm’s work with the newly minted $1.3M multi-year award through its GSA Schedule with American Battle Monuments Commission (ABMC) and support the recent multi-year award for public relations with the Massachusetts Health Connector through its PRF86 Commonwealth of Massachusetts Statewide Contract. Zina will also provide public relations support for research communications through LaVoieHealthScience’s recently awarded engagement with the Hope for Depression Research Foundation (HFDR). Her role spans LaVoieGov and selected health and science accounts across the firm.

McGowan-Thomas brings more than 30 years of communications experience across government, public institutions, and nonprofit organizations. Most recently, she served as a Public Affairs Specialist at the U.S. Department of Agriculture. She previously spent nearly 12 years as Manager of Communications, at the Washington Metropolitan Area Transit Authority. Her earlier roles included Public Information Officer for St. Mary’s County Public Schools in Maryland; Special Assistant to the Director of Communications and Media Relations Assistant at the Children’s Defense Fund; and Marketing and Publicity Specialist with the U.S. Air Force.

“Zina brings firsthand experience in federal public affairs, strategic digital communications and nonprofit media relations,” said Donna L. LaVoie, founder and chief executive officer. “Her background is directly relevant to the clients we are serving, and she adds the account leadership we need as we grow LaVoieGov and expand our work across government, public health, and research.”

Reporting to LaVoie, McGowan-Thomas will work with the agency’s senior leadership on communications strategy, media engagement, and client program execution. She will also help develop existing client relationships and pursue new business opportunities.

The appointment comes as LaVoie marks its 25th anniversary. Through LaVoieGov and LaVoieHealthScience, the firm brings its experience in health, science, and public sector communications to organizations navigating complex issues and high-stakes decisions.

About LaVoie Strategic Communications Group, Inc.

LaVoie Strategic Communications Group, Inc. is a Boston-based strategic communications and public relations firm serving health, science, and government organizations. Through LaVoieHealthScience and LaVoieGov, the firm provides senior-led counsel and communications programs that help clients explain complex issues, engage stakeholders and advance their business and organizational goals. For more information, visit www.lavoiegroup.com.

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